July – Quick look at the recruiting landscape in Canada

Good news– The market is heating up again!!!
Bad news – Right in time for the summer holiday season which means it might take a bit longer to find that candidate, get that job or move through the recruiting cycle.

Interesting observation– We’re finding that the “passive” candidate still exists. I spoke to someone the other day (that’s right, I found their phone number and called), and we were talking about social media and how it’s become a huge part of Talent acquisition. He was quick to say that his life is busy with kids, work, outside interest etc. and the is the last thing on his mind was “checking out” what’s going on in the market or reading emails that are not directly related to his interests. I was quick to say, don’t you want to know who’s connected to who and what jobs are available that he may be interested in? ,… he replied, “I have a job that I like and I don’t have the time or interest”.

The point is, every few years new tools, technologies and processes present themselves as the “silver bullet” for recruiting. Remember when Job Boards came to the market? The not so good recruiters developed and deployed the “post and pray” strategy, don’t fall into the same traps with social media. Today there are billions of messages being sent every day and recruiters are relying on “real time” (post and pray) strategies assuming that everyone can’t wait to hear what they have to say. Successful recruiting and successful recruiters will always be the ones that Identify, Pool, Engage and Nurture candidates.

It doesn’t take much effort to find the active job seekers, you need to be proactive and work to find the passive candidates.

Until next time,


About richardmatthews

Richard has been part of the Canadian Recruiting landscape since 2000 and is the founder of ION Groups which includes the RNG and HRNG on-line communities for recruiting and HR professionals. He is known as a thought leader and expert in Social and Professional Networking, Social Media and the evolution of Web 3.0 and is a featured speaker on these subjects at conferences and industry events. Richard is a Partner at Granite Consulting and is focused on building and delivering Social Media Recruitment Strategies to Granite Consulting Clients. ION Groups' connects "Like Minded Individuals", using our peer driven content, social networking and an on-line collaboration approach.
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