Social Media Recruiting needs to be accountable

I’m always asking recruitment leaders to tell me about Social media recruiting in their organizations. What I find is that most companies got caught up in the craze and jumped on the social media bandwagon (in one way or another) and most are seeing marginal results,.. or are they?

We are starting to see more “accountability” put onto Social Media recruiting strategies with more data-driven results tied to programs, messages, interactions, social mediums etc. Organizations will be able to look back and find success patterns that work for them and really develop a Social media strategy that fits their organizational needs. Adapting social media tools and strong analytics will allow a more focused approach that embraces and directs the effort of all employees on social media.

Do you want to see the value of your Social Media recruiting efforts to identify, managing and developing talent?

Don’t lose sleep, just wake up and get in the game,… the right way.

Keep thinking,


About richardmatthews

Richard has been part of the Canadian Recruiting landscape since 2000 and is the founder of ION Groups which includes the RNG and HRNG on-line communities for recruiting and HR professionals. He is known as a thought leader and expert in Social and Professional Networking, Social Media and the evolution of Web 3.0 and is a featured speaker on these subjects at conferences and industry events. Richard is a Partner at Granite Consulting and is focused on building and delivering Social Media Recruitment Strategies to Granite Consulting Clients. ION Groups' connects "Like Minded Individuals", using our peer driven content, social networking and an on-line collaboration approach.
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