With the use of “Referral Networks” you will begin to see the real power of an effective Social Media Recruiting Strategy.
Do you ever wonder what happens when you send a message (job, brand, culture, etc.) through the organization’s social media channels and then your employee/referral network pushes that message out through their social media channels? Think of it this way; the typical person has 150 friends in their networks, then every 100 employees is connected to 15,000 first-degree friends and 2,250,000 second-degree friends. THAT MESSAGE WILL GO OUT TO EVERYONE ONE THAT YOUR STAR EMPLOYEE KNOWS, WITH THE CLICK OF A BUTTON!!!!!
Leave it to your employees to build the trust bridge between your employee brand and their networks. There may even be a shift in your recruiting function as you start relying on employees to build your talent pools.
In 2012, we will see both large and small companies enabling employees to refer the best and the brightest to their teams. Has anyone every argued that your best hires come from your employees?
We’re just scratching the surface,