I had a great chat with a few Social Media recruiting folks and I asked, “How do we measure the success of Social Media Recruitment implementation”?
In no particular order, here are 8 things you need to take a look at after 3 months of having your Social Media Recruiting Strategy in place:
1. What have you achieved in the overall process?
• How has the recruiting landscape changed within your organization? What does the Employee brand look like now? Is there more “activity” in your recruiting function?
2. Have you realized your reasons and goals for embarking on this journey?
• When you first set out to build your SMRS, you recorded a list of criteria that outlines what success will look like. Did you make it?
3. Have your resources delivered on their expectations over this time?
• Did everyone that was asked to contribute do so?
4. Have the technologies and tools you used provided you with the right channel for sourcing talent and engaging with candidates in Social Media?
5. What are your Returns on Implementation?
6. Is there a reduction in hiring costs vs. improved quality of talent, if these where part of your initial objectives?
7. What mistakes did you make and how did you learn from these to make your overall strategy a success?
8. If you feel the strategy was a failure, what better ways can you improve on your processes in order to ensure you achieve a reasonable success in the long term?
Can you think of any others?
Here’s to 2012,