I wanted to share a snapshot of a really great conversation I just had…
Mrs. ABC – Are there companies that create SMR tools/pages for other organizations….not marketing social media? I am finding the two are extremely different.
Richard (That’s me) – I wish my Rolodex (everyone under 30 is saying, “what’s a Rolodex”) was a couple of years into the future and then I could say “yes” and give you everything you need. Unfortunately, there are hundred’s of companies claiming to be experts in the space, but no one is really hitting the nail on the head. To your comment around “Marketing Social Media”,… that’s where companies fall short. They rely on their marketing departments to deliver a recruiting message (would you have an eye doctor remove your appendix?), this is a losing proposition. Build your SMRS and use your marketing department as a channel to promote your brand as an “employer of choice.”
You reference SMR tools/pages – the cool thing about SMR is that everything can be built by the individual and all the templates are there. Sounds easy right? BUT, build your strategy first and then build the channels… that’s the hard part.
Mrs. ABC – On a totally separate topic, we are struggling to find candidates in some of the remote ( i.e. out west) areas of the country. Do you have any suggestions where we should look to find quality candidates in those markets?
Richard – As much as you say “separate topic” when it comes to hard to reach candidates in tougher markets, an effective Social media channel is an extremely effective strategy to find those folks. There’s a saying, “insanity is doing the same thing over and over again and expecting different results”, social media recruiting is new and I will guarantee that results will be different.
We just built a SMRS for a major retailer (I would imagine a similar talent pool to yours) and they are amazed at the new talent pools that they have uncovered, pooled, engaged and nurtured.
Hope this helps,