Identifying your Candidates & Communities

I recently wrote a blog What should my Social media recruiting strategy,.. DO? that talks about “indentifying” talent pools.  Someone has asked me to expand on this,… my pleasure. 

When you map out the profile(s) and the realities of who your candidates are, then you can begin to identify who and where your communities could be. Whoever you identify as your target candidates and communities, I recommended that you research more about their professional activities in Social Media before inviting them into your SMRS.

–      Where are they?

–      What are they doing?

–      What are they saying?

–      What are they saying about their employers?

–      What do they think about your company and your competitors?


It is useful to watch the conversations before jumping in with your own opinions. If you can’t find an active community for your target candidates, why not create one and nurture it?

Understanding who your candidates are and where these communities may be is a key step in assessing your Social Media Recruiting strategy.

 Hope this helps,



About richardmatthews

Richard has been part of the Canadian Recruiting landscape since 2000 and is the founder of ION Groups which includes the RNG and HRNG on-line communities for recruiting and HR professionals. He is known as a thought leader and expert in Social and Professional Networking, Social Media and the evolution of Web 3.0 and is a featured speaker on these subjects at conferences and industry events. Richard is a Partner at Granite Consulting and is focused on building and delivering Social Media Recruitment Strategies to Granite Consulting Clients. ION Groups' connects "Like Minded Individuals", using our peer driven content, social networking and an on-line collaboration approach.
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