Monitor – track when messages are read, when interaction is high, where people are talking to you and direct the bulk of your SMRS to be in those mediums, forums, groups, etc. Engage with anyone making a noise. This will make you and your organization come across as the SME in the space and/or and “Engaged” organization.
Reuse – if you posted content that had a great impact, that is not out of date and still relevant, use it again in your Social media Channels. There may be some people that missed it the first time around or some folks that might want to read/share it again.
Recycle – good content does not need to come from you. Here’s a head up,… there are people out there that know as much about your industry as you do. Re-use their content through your channels. It will show the public that you are socially responsible and want to share industry relevance, no matter the source.
Repeat – try every kind of strategy, placement, distribution and social medium possible and those plans that work,… REPEAT!!!!
Back from the Summer Holidays,