Social Media Recruitment – Granite Consulting

The benefits of leveraging Social Media to enhance the recruitment value chain are undeniable. A customized Social Media Recruitment Strategy will help to improve candidate volume and quality, increase brand awareness, improve employee engagement and help to establish a company as an employer of choice. The overall outcome is a higher return on investment and faster times to fill.

The social media landscape is constantly evolving as new technologies emerge making it important to partner with an organization that possesses the experience and is viewed as a thought leader within social media recruitment. As founders and leaders of Canada’s largest online networking community for recruitment professionals (Recruiter Networking Group) and HR professionals (HR Networking Group), we understand the limitless possibilities of running a successful social media program. Through our Advisory Practice, we collaborate with industry exemplars and conduct extensive best practice recruitment research as it pertains to the ever-changing landscape of social media. We work closely with our clients – large and small – to create a customized Social Media Recruitment program that addresses the various challenges in attracting talent. We possess the experience to advise clients through the creation of strategy, to implementation and post-support. At Granite Consulting, we guide you through the four stages of the social media process:

1.Strategy — We are engaged partners who work closely with our clients to establish Social Media readiness, identify gaps, understand obstacles to success, and create a scalable framework and strategy that adjusts with the evolution of social media and your corporate recruitment objectives.

2.Implementation — Granite Consulting provides all of the operational and technical expertise necessary to transition from point of conceptualization through to implementation of your Social Media Recruitment program. We leverage our breadth of experience and resources in social media to counsel our clients through the critical stage of building a Social Media program, integrating with Applicant Tracking Systems and current internal processes as well as helping to mitigate risk.

3.On-going Program Delivery — A successful Social Media Recruitment program requires dedicated resources. This is the aspect of Social Media that promotes and maintains engagement with your core candidate audience. Granite Consulting offers an outsourced solution that provides clients with the opportunity to sustain a robust social media recruitment program, while eliminating the need for costly overhead and resources.

4.Social Media Recruitment Training — Once a Social Media Recruitment program is in place, we empower your recruitment team to utilize the various social media tools to source candidates and build talent networks. We train and support your recruiters to leverage these tools in the most efficient and effective ways. Granite Consulting delivers customized Social Media Recruitment training in a way that educates recruiters as to why these tools are effective, what are the best practices and how to generate the best results while avoiding common mistakes.

More insight coming soon,


About richardmatthews

Richard has been part of the Canadian Recruiting landscape since 2000 and is the founder of ION Groups which includes the RNG and HRNG on-line communities for recruiting and HR professionals. He is known as a thought leader and expert in Social and Professional Networking, Social Media and the evolution of Web 3.0 and is a featured speaker on these subjects at conferences and industry events. Richard is a Partner at Granite Consulting and is focused on building and delivering Social Media Recruitment Strategies to Granite Consulting Clients. ION Groups' connects "Like Minded Individuals", using our peer driven content, social networking and an on-line collaboration approach.
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