One thing I always challenge people on is the “message” that they are sending out through their social mediums. What are you trying to say, what is the intent and what is the desired response from your message? If that’s not clear, don’t send out your message. Let’s not scrutinise every message we send out, instead let’s make sure that our messages are relevant to our organization, relevant to a potential job seeker and relevant to our overall corporate brand and SMRS.
I don’t think there is a perfect message mix, organizations are different and their needs may be different. I usually suggest to our clients that they start with something like,…
• 50 % – job related. After all the strategy’s main goal is to attract and nurture the best talent.
• 25% – about the company. People want to understand the environment, culture and organization where they might be working, or refer a friend to work in, one day.
• 25% – user content, from inside and outside the organization (giving the human touch). This is your Talent nurturing and engagement piece where potential candidates can hear, connect and communicate with folks in YOUR environment.
I try to think about Social Media messaging like dropping a bar of soap in the bath tub. Once you drop the soap, the waves carry out, hit the sides of the tub and come right back into the middle. Just like your message being dropped into your social media tub, the message travels out, hits your channels and based on the force or “weight” of those messages, the return will be attraction, engagement and interest in your brand.
I’ll be back,