Is it important to have a Social Media Recruitment Strategy (SMRS) in place?,… YES. Is it important to have it built by an expert?,… YES. Do you need to hire a full time Social Media Strategist?,… NOT REALLY.
Over the last little while, I’ve spent some time networking with “Social Media Strategist” and I’ll tell you this,…they’re smart, know they’re in demand and want to build “Strategy”, not post jobs and content to social media channels. Once the strategy is in place and working, they are on to the next project,… which again does not include daily Social media updates.
Just like any hiring that you do for your organization, you need to be aware of the impact this role to your organization, retention strategy of the asset and anticipated life line of the hire. In the case of an effective SMRS being built by a Social Media Strategist,…
Impact – undeniable the impact of augmenting your current recruiting process to include Social Media is going to increase traffic and awareness to your employer brand.
Retention – do you have an evolving “Social Media Strategy” role or can move this person into a Social media role (marketing) within your organization?
Life line – an effective strategy can be built in under 9 months.
I’d suggest looking at your SMRS a two parts,… 1) the build and, 2) the maintenance (equally important, just not in this blog. When planning your maintenance strategy, think monitor, rinse reuse and repeat.)
Consider hiring a Social Media Recruitment Strategist on a contract to build your plan, get it running and off to market and then aiding in the hiring of Social Media co-ordinator to pick up the pieces once the strategy is in place. An overlap of a month is usual what I would recommend.
You can always hire a firm (shameless Granite Consulting plug here) that can help build the SMRS and find a co-ordinator to support or even offer an “outsourced” model where they can support your SMRS moving forward.
At the end of the day, and effective plan and understanding of the role will help us all manage the project and keep Social Media Recruitment moving forward in our organizations.
I’ll get to Social media recruiting maintenance soon.
Have a great week,