I was speaking with a few recruiting leaders the other day, some have entered into that Social Media Recruiting Strategy (SMR) and some that opted not to participate in SM at this point in time. Here’s what I heard,…..
Before you consider moving forward with a Social Media Recruiting Strategy, it is first important to know that social media is not for everyone. It does bring forth a long list of advantages however proper planning and organizational readiness is critical in determining whether social media is right for your organization. Organizations who have been brave enough to be early adopters of social media have begun sharing common and reoccurring themes which must be considered. These include:
- Hindrance to Productivity – Leveraging the benefits of social media without impacting the productivity and output of your team
- Bad Publicity – The premise of social media is that it is open, transparent and can become viral. Without the appropriate resources, control and response mechanisms, social media can put your organization at risk
- Connection/Fan Ownership – Your champions are working hard to develop a fan base or network of followers. Who “owns” those relationships? What policies are in place to prohibit taking those relationships elsewhere?
- Risk of Doing Nothing – The market continues to change and evolve. Social media is now officially embedded in everything we do. Your customers are engaging social media in record numbers and not leveraging social media means losing out on revenue, brand and employee growth possibilities
There are long lists of pro’s and con’s but these are front of mind.
See you soon,